Monday, November 17, 2008

BzzAgent

So I've been a member of a word-of-mouth marketing website for over four years called BzzAgent.com.

As a member of the site, you're asked to fill out a few surveys to create a profile. And when a campaign opens up for a product or service and you match the demographics that the site is looking for, you are offered the chance to participate in a campaign.

Basically, you're given the chance to get a bunch of cool stuff for free, often before it hits the market, with no obligation to do anything but try it out and give your honest opinion about it to as many people you feel like.

Even better, if you post a Bzz report detailing how you talked about a product or what you said, someone from Bzz agent will read it, rate it on how thorough it was in terms of including quotes of people said, whether you disclosed you're a BzzAgent, etc, write a comment back about your post and award you points that can be used to get a giftcard for a store of your choice (there used to be actual prizes tailored for each campaign but they just revamped the reward process earlier this year).

So it's a win-win situation. You get free stuff with no obligation. Some campaigns I've been motivated to write 3 -4 reports. Some I've written nothing at all. But this is a sampling of what I've gotten free over the years:

  • Wrigley's Winterfresh & Big Red gum
  • Energizer e2 Lithium batteries
  • Filativa yoga shoes (I still have these brand new somewhere because they were damn ugly)
  • Lemon Snicket: The Bad Beginning Book
  • Betty Crocker Warm Delights
  • Staples One-Touch Stapler (Still my favorite office supply that elicits amazed responses from my coworkers. )
  • Automatic Tape Measure
  • Tickets to a White Christmas performance in Boston
  • Troll dolls
  • Nutella
  • Hershey's Take 5 candy bars
  • Scrubbing Bubbles Automatic Shower cleaner
  • RALPH Hot perfume
  • Sonicare Toothbrush
  • Pledge Duster Plus
  • Movie tickets to The Last Mimzy
  • Eucerin Lotion
  • Chapstick 100% Naturals
  • CVS photo book
  • Canadian Club whiskey
  • Claritin RediTabs
  • Max Factor

It's a pretty sweet deal, huh? I just got offered two new campaigns this week. One for Fruits & Passion and one for Boston Market. More to come on these later.

2 comments:

NOLA said...

without getting anything for free, here is what I have thrown out this past year: 2 pairs of ugly shoes that I thought were cute, 3 quarts of assorted moisturizer that I never committed to, 9 packs of gum( it sticks to my dental work),5 or 6 stale containers of tic tacs,4 tubes of foundation, 100 hair gismos,100 hotel soaps and shampoos,all of the big guys ugly t-shirts(uncountable) so, I ask ya...... Where can I sign up!

bcallegra said...

It's Bzzagent.com but just to warn you, it make take them a month to offer you a campaign. It helps to fill out as many surveys as possible so they get an understanding of who you are as a person! And I've also turned down some lame campaigns (as in, you had to pay a reduced fee to do them). But overall, it's definitely been a good thing!