Every product in the Root Awakening line is described as being formulated to purify, stimulate, feed and nourish roots and scalp, for hair that looks more resilient, radiant – and 3x healthier.
With Eucalyptus and essential oil (not sure what this is), Root Awakening products are supposed make your head tingle when you use them as a sign they're working. I haven't decided yet whether I like this concept or not.
I'm super excited about this campaign, mainly because I love the John Freida Shine Shock leave-on perfecting glosser that I used on a daily basis and also because it's been a long time since I was offered a toiletry campaign through BzzAgent.
I'm not sure what I'm getting as a part of the Bzz Campaign yet, but I'm hoping it includes a full-size sample of the shampoo, conditioner and the detangling spray.
Since the Root Awakening line includes three different shampoo/conditions combos: Health Infusing for normal hair, Nourishing Moisture for dry hair and Strength Restoring for breakage-prone hair, I'm also curious to see which type I get sent.
I'll keep you posted, of course.
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